About us

Some stories begin with a dream.
Ours began with a friendship.

In the summer of 1999, two best friends, Victoria and Madeleine, stood before a small storefront on a quiet street in Charleston, South Carolina. With little more than a shared vision, a few handmade racks, and a deep love for timeless style, they opened the doors to what would one day become Ziara Charleston.

What began as a simple neighborhood boutique quickly grew into something far more meaningful. Over the years, Ziara Charleston has become a place where women of all generations come not only to shop, but to feel seen, celebrated, and beautiful — just as they are.

Victoria and Madeleine built this boutique on care, trust, and the belief that clothing should never overpower a woman, but rather highlight her natural confidence and grace. Every piece was hand-selected with the same attention they gave to each guest who walked through their door. In doing so, they created more than a store — they created a community.

From the very beginning, quality and authenticity have been at the heart of everything we do. We choose fabrics that feel as good as they look, pay attention to every detail, and work only with makers who share our passion for excellence. Each item is designed to be timeless — pieces you’ll return to season after season, because they’ll always make you feel your best.

Now, over three decades later, that same spirit still lives in every detail, from the soft fabrics we choose to the warm way we welcome each guest. A lot has changed since 1999, but the heart of Ziara Charleston remains the same: a place born out of friendship, built with love, and dedicated to women everywhere.

We are proud to celebrate more than 26 years of friendship, fashion, and women supporting women.
And we’re truly honored that you’re part of our story.

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With love,
Victoria & Madeleine
Est. 1999